About Culture Matters

Insights from industry leaders, entrepreneurs, and cultural innovators.

Our Story

At Culture Matters, we believe that business success starts from within — with the culture that drives every decision, every interaction, and every outcome.

Founded by Jay Doran, Culture Matters was born from a simple yet powerful idea: when leaders understand and harness the true potential of their people and their vision, extraordinary results follow. Jay’s journey working alongside founders, executives, and organizations revealed that the right culture is the catalyst for growth, innovation, and long-term value.

Today, Culture Matters empowers business owners and leadership teams to uncover their unique genius and turn it into actionable strategies. We’re not just advisors; we’re partners in transforming cultures so businesses can thrive from the inside out.

Our Mission

To change the way business views culture

Our Vision

We are leading the way into the next generation of business conversations, leaders, and companies that change the world.

Our Values

Preparation, Urgency, Curiosity, Consistency, Focus, Education

Why Culture Matters

A strong culture doesn’t just improve morale; it strengthens leadership, sharpens strategy, and fuels consistency in the marketplace. When culture thrives, customers receive greater value, employees find more meaningful career opportunities, and shareholders see higher returns.